Trademark

Dealing with trademark squatters

Imagine you are a business owner with a new product you are developing. You know how to make it, what it will cost and where you will sell it. Just about all that you have left to do is to name it and start working on marketing. Unfortunately, someone has already...

How long does the trademark process take?

Getting a product or service to market is a complicated process with many moving parts. Filing for trademark protection is one of those “parts” that ensures certain legal protections for the names and brand elements associated with your product or service. Securing...

No harm, no foul

  Fair use defense wins trademark infringement case Athletes are known for “leaving it all on the field,” or going all out in competition. A nutritional consultant firm for athletes recently took the same mindset to a trademark battle — but it didn’t emerge...