On behalf of Patterson Thuente Pederson, P.A. | Aug 3, 2020 | Trademark
Imagine you are a business owner with a new product you are developing. You know how to make it, what it will cost and where you will sell it. Just about all that you have left to do is to name it and start working on marketing. Unfortunately, someone has already...
On behalf of Patterson Thuente Pederson, P.A. | Jul 29, 2020 | Trademark
If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook or define your company’s persona through clever tweets, social media provides unique and valuable...
by 3250164 | Jul 15, 2020 | Trademark
The protection of a trademark can be essential to the success of any company. That protection continues to be necessary as a business expands operations to other countries. However, legal complications can arise when it comes to protecting intellectual property...
On behalf of Patterson Thuente Pederson, P.A. | Jun 23, 2020 | Trademark
Getting a product or service to market is a complicated process with many moving parts. Filing for trademark protection is one of those “parts” that ensures certain legal protections for the names and brand elements associated with your product or service. Securing...
On behalf of Patterson Thuente Pederson, P.A. | Apr 30, 2020 | Litigation, Newsletter, Trademark
Fair use defense wins trademark infringement case Athletes are known for “leaving it all on the field,” or going all out in competition. A nutritional consultant firm for athletes recently took the same mindset to a trademark battle — but it didn’t emerge...
On behalf of Patterson Thuente Pederson, P.A. | Mar 27, 2020 | Trademark
Taking your business to the global market is a major opportunity. It also requires extensive work in terms of developing systems that work in foreign countries, possibly reshaping messages to attract an international audience and ensuring your business complies with...
On behalf of Patterson Thuente Pederson, P.A. | Mar 25, 2020 | Trademark
If you have trademarked material, you want to be sure that you use it effectively and properly. Failure to do so could lead to confusion, misuse or even loss of protection. Two of the most important elements of using your trademark are consistency and accuracy....
On behalf of Patterson Thuente Pederson, P.A. | Mar 24, 2020 | Newsletter, Patterson Thuente News, Trademark
It’s easy to understand why willful infringement deserves a harsher punishment than nonwillful infringement. But it’s not always so easy to understand the type of conduct that gives rise to the level of “willful.” The U.S. Court of Appeals for the Second Circuit has...
On behalf of Patterson Thuente Pederson, P.A. | Mar 9, 2020 | Trademark
Branding can be critical to the success of a product. Everything from the packaging and label to the name and advertisements has the power to identify a product and influence buyers. Because it is such a powerful element for a product, branding is often highly...
On behalf of Patterson Thuente Pederson, P.A. | Mar 3, 2020 | Copyright Law, Design Patents, International IP Protection, Newsletter, Patent Law, Patterson Thuente News, Trade Secrets, Trademark
The strength of a company’s intellectual property portfolio often drives the value of corporate transactions. Regardless of whether you are the acquisition target or the buyer in a transaction involving IP, the due diligence process should be designed to reveal the...
