Trademark

Can I trademark a common word?

When defining your business, a single word can seem like a succinct, strong option. However, challenges can arise when it comes to protecting these words with a trademark. Tips for trademarking a word Trademarking a word allows creators to identify their brands to...

What is a ‘confusingly similar’ mark?

Businesses spend massive resources in design, manufacturing and advertising to develop logos and packaging that make their product distinctive. While there may be infinite possibilities for how parties do this, there are situations in which one company's design is...

How to protect your brand name online

Brand reputation and name recognition are among a business's most valuable assets. They set a company apart and drive consumer loyalty. Unfortunately, it does not take much to damage a brand name, particularly in the age of the internet. Negative reviews, bad press...