Businesses of all sizes devote considerable resources to creating distinguishing materials, from logos to words that describe products. However, it can take more effort to truly protect and monetize these forms of intellectual property. For instance, if you hold...
Famous products from Hormel Foods are headed to the metaverse — and the company is looking to bring their IP along, too. The company is seeking trademark protections for NFTs and other virtual products relating to Spam, Planters, Skippy, Mr. Peanut and Hormel. NFT...
The IP attorneys at Patterson Thuente share how a patent attorney can help creators avoid IP infringement.
At first they were denied, but Ohio State University has officially registered a trademark with the United States Patent and Trademark Office (USPTO) for the word "THE." It is a word that the university started using in 1986 when they introduced a new logo, moving...
Lately, it seems that many modern pop songs have been under fire for copyright infringement. Artists seem to be inspired by past lyrics or chord progressions so much so that they incorporate them into their next big hit. Some artists, like Olivia Rodrigo, have even...
When defining your business, a single word can seem like a succinct, strong option. However, challenges can arise when it comes to protecting these words with a trademark. Tips for trademarking a word Trademarking a word allows creators to identify their brands to...
Advertising is often thought of as a glitzy field of augmented reality. Shiny, colorful products are hawked left and right with promises to make you feel better, sleep better, live better, jump higher and generally conquer the world. Words like “natural,”...
Online sales represent a significant percentage of revenue for many companies. However, a seemingly endless number of cyber infringers have emerged to cash in on a seller’s success. There are a three common IP infringement scenarios that occur with online sellers on...
It can be crushing for brand owners to be told "no" when it comes to moving a great idea forward. A common obstacle is actually the United States Patent and Trademark Office (USPTO). The USPTO can refuse an application for a number of reasons. Here are a few that may...
Businesses spend massive resources in design, manufacturing and advertising to develop logos and packaging that make their product distinctive. While there may be infinite possibilities for how parties do this, there are situations in which one company's design is...