On behalf of Patterson Thuente Pederson, P.A. | Nov 11, 2020 | Trademark
Imagine you run a business. You’ve spent months developing a new product design and recently launched it with some exciting success. However, it is not long before you get a cease and desist letter from another company claiming your new design infringes on their...
On behalf of Patterson Thuente Pederson, P.A. | Oct 23, 2020 | Trademark
Brand reputation and name recognition are among a business’s most valuable assets. They set a company apart and drive consumer loyalty. Unfortunately, it does not take much to damage a brand name, particularly in the age of the internet. Negative reviews, bad...
by BHMK | Sep 10, 2020 | Litigation, Newsletter, Patterson Thuente News, Trademark
Two companies with similar marks operated in the same region for more than 40 years without any actual confusion arising for consumers. Nonetheless, the Trademark Trial and Appeal Board (TTAB) found a disqualifying likelihood of confusion when one company tried to...
by BHMK | Sep 8, 2020 | Trademark
Any business owner looking to distinguish themselves would be wise to protect the elements that set them apart. This can be possible through trademarking any word, symbol, design or phrase your company uses to identify itself in the marketplace. However, owners must...
On behalf of Patterson Thuente Pederson, P.A. | Aug 24, 2020 | Newsletter, Trademark
Appellate court lowers the bar When most people think about what it takes to qualify as “exceptional,” they probably imagine a fairly high bar. That’s not how the U.S. Court of Appeals for the Seventh Circuit sees it, though — at least when it comes to the standard...
On behalf of Patterson Thuente Pederson, P.A. | Aug 3, 2020 | Trademark
Imagine you are a business owner with a new product you are developing. You know how to make it, what it will cost and where you will sell it. Just about all that you have left to do is to name it and start working on marketing. Unfortunately, someone has already...
On behalf of Patterson Thuente Pederson, P.A. | Jul 29, 2020 | Trademark
If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook or define your company’s persona through clever tweets, social media provides unique and valuable...
by BHMK | Jul 15, 2020 | Trademark
The protection of a trademark can be essential to the success of any company. That protection continues to be necessary as a business expands operations to other countries. However, legal complications can arise when it comes to protecting intellectual property...
On behalf of Patterson Thuente Pederson, P.A. | Jun 23, 2020 | Trademark
Getting a product or service to market is a complicated process with many moving parts. Filing for trademark protection is one of those “parts” that ensures certain legal protections for the names and brand elements associated with your product or service. Securing...
On behalf of Patterson Thuente Pederson, P.A. | Apr 30, 2020 | Litigation, Newsletter, Trademark
Fair use defense wins trademark infringement case Athletes are known for “leaving it all on the field,” or going all out in competition. A nutritional consultant firm for athletes recently took the same mindset to a trademark battle — but it didn’t emerge...
