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Developing a strategy to protect your trademark

Aug 2, 2022 | Trademark

Businesses of all sizes devote considerable resources to creating distinguishing materials, from logos to words that describe products. However, it can take more effort to truly protect and monetize these forms of intellectual property. 

For instance, if you hold trademarks, it can be wise to develop a strategy to secure their commercial value. 

A comprehensive approach

Strategic protection of trademarks can require a comprehensive approach. When developing this strategy, parties must consider the wide range of opportunities and vulnerabilities of their trademarked work. 

Maximizing opportunities

Identifying all the ways you can monetize your trademarks can allow you to make the most of your creations. These opportunities are not always obvious, particularly for business owners who must focus on so many other areas of running their company. 

That said, some of the ways parties can maximize economic opportunities include:

These measures can expand your business’s market share while protecting the value of your IP.

Skilled legal guidance can provide a great deal of support when it comes to identifying these opportunities and putting agreements in place that can protect relationships and trademarked materials. 

Minimizing losses

Minimizing financial losses is another critical element of strategic trademark protection. Broadly, this involves enforcing your rights as the trademark owner and stopping infringement.

The unauthorized use of a trademark can take a tremendous economic toll on a business. It can trigger:

  • Diminished brand loyalty among consumers
  • Loss of sales
  • Damaged reputation in the market
  • Legal disputes

As a business owner, you can reduce the likelihood of these outcomes by monitoring the use of trademarks and taking swift action against infringing parties.

Valuable tools and tactics

Developing a system and strategy to protect trademarks can seem daunting or perplexing when it is not the primary focus of your business. However, there are tools and tactics to make this easier. 

Hiring individuals or groups to oversee portfolio development and management is one way to do this. You might also explore options to develop databases or secure IP insurance. 

Protecting your trademark is crucial; having a strategy to do this can help preserve your rights and the commercial value of your intellectual property.

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